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Loyalty Starts At The Pump
DFS Anthem UX User Experience Platform

Available in North America

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Refueling Reinvented,
Reimagined & Reborn

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Today’s customers expect more. More interactivity, more choices, more fun. Give your customers what they want with the style, power and flexibility of the DFS Anthem UX user experience platform. It has never been easier to drive customer loyalty than with this intuitive technology. The industry’s largest screen brings 27” of selling power to your business, and extra security with a standard 3 year warranty.


As we continue to redefine what’s possible, adding to the mix is the newest addition to the DFS Anthem UX user experience platform, the AX12.


Building on the legacy of delivering rich promotional media through an intuitive user interface, the AX12 sports a brilliant 12” color touchscreen display which, partnered with DX Promote, allows site owners to stay focused on managing their business while scheduled media drives revenue at the dispenser. With Wayne iXPay®2 secure payment solution and enhanced security included, site owners can rest assured that their payments will be secure, EMV compliant and aligned to current regulations.


Fueling Forward with DFS

Hear from our customers how Anthem UX can....

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Bring the power of promotions to your forecourt


Retrofit Kits Available for All Ovation2 Models


Boost sales and profit margins

Digital branding allows retailers to control unique promotions before, during and after fueling. Promote high-margin purchases or loyalty programs to your captive audience.


Double your customizable promotions

Promote relevant products or services based on the time of day and day of the week. With the 27" you can run multiple ads at one time, on one screen, through video and static content.


Enhance customer experience

Effortlessly give customers what they want the most: choices. From traffic and weather updates to volume and screen contrast options. Drive repeat business through engaging interactivity.

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Transform Your Forecourt With DX Promote

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The retailer experience

is impressive

The Anthem UX platform will immediately increase curb appeal and set the tone for an enhanced customer experience.


Dark Mode

Customizable comfort.

At the touch of a button, consumers can experience vivid branding or select Dark Mode to reduce eye strain at night.

Anthem UX


Loyalty starts at the pump.

Contact us to learn more

The Anthem UX platform delivers....

Enhanced experience

Increased revenue

Repeat customers

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