Loyalty Starts At The Pump
DFS Anthem UX User Experience Platform

Refueling Reinvented,
Reimagined & Reborn

Today’s customers expect more. More interactivity, more choices, more fun. Give your customers what they want with the style, power and flexibility of the DFS Anthem UX user experience platform. It has never been easier to drive customer loyalty than with this intuitive technology. The industry’s largest screen brings 27” of selling power to your business.

As we continue to redefine what’s possible, adding to the mix is the newest addition to the DFS Anthem UX user experience platform, the AX12.

Building on the legacy of delivering rich promotional media through an intuitive user interface, the AX12 sports a brilliant 12” color touchscreen display which, partnered with DX Promote, allows site owners to stay focused on managing their business while scheduled media drives revenue at the dispenser. With Wayne iXPay®2 secure payment solution and enhanced security included, site owners can rest assured that their payments will be secure, EMV compliant and aligned to current regulations.

CUSTOMER TESTIMONIALS
Fueling Forward with DFS
Hear from our customers how Anthem UX can....

Bring the power of promotions to your forecourt

Retrofit Kits Available for All Ovation2 Models

Boost sales and profit margins

Digital branding allows retailers to control unique promotions before, during and after fueling. Promote high-margin purchases or loyalty programs to your captive audience.

Double your customizable promotions

Promote relevant products or services based on the time of day and day of the week. With the 27" you can run multiple ads at one time, on one screen, through video and static content.

Enhance customer experience

Effortlessly give customers what they want the most: choices. From traffic and weather updates to volume and screen contrast options. Drive repeat business through engaging interactivity.

Anthem UX was designed with customers in mind. See for yourself how fun it can be through an online interactive touchscreen experience!

Transform Your Forecourt With DX Promote

The retailer experience

At the touch of a button, consumers can experience vivid branding or select Dark Mode to reduce eye strain at night.

Contact us to learn more