Loyalty Starts At The Pump
DFS Anthem UX User Experience Platform

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Proud recipient of the CStore Decisions
'Hot New Products' Award, 2021

Refueling Reinvented,
Reimagined & Reborn

Today’s customers expect more. More interactivity, more choices, more fun. Give your customers what they want with the style, power and flexibility of the Anthem UX platform.


It has never been easier to drive customer loyalty than with this intuitive technology. The industry’s largest screen brings 27” of selling power to your business.


Fueling Forward with DFS
Hear from our customers how Anthem UX can....

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Bring the power of promotions to your forecourt


Retrofit Kits Available for All Ovation2 Models


Boost sales and profit margins

Digital branding allows retailers to control unique promotions before, during and after fueling. Promote high-margin purchases or loyalty programs to your captive audience.


Double your customizable promotions

Promote relevant products or services based on the time of day and day of the week. Run multiple ads at one time, on one screen, through video and static content.


Enhance customer experience

Effortlessly give customers what they want the most: choices. From traffic and weather updates to volume and screen contrast options. Drive repeat business through engaging interactivity.

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Anthem UX was designed with customers in mind. See for yourself how fun it can be through an online interactive touchscreen experience!

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Transform Your Forecourt With DX Promote

The retailer experience

is impressive

The Anthem UX platform will immediately increase curb appeal and set the tone for an enhanced customer experience.



Dark Mode

Customizable comfort.

At the touch of a button, consumers can experience vivid branding or select Dark Mode to reduce eye strain at night.

Anthem UX


Loyalty starts at the pump.

Contact us to learn more

The Anthem UX platform delivers....

Enhanced experience

Increased revenue

Repeat customers


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