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Loyalty Starts at the Pump

DFS Anthem UX®

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Top of Anthem UX

AVAILABLE IN NORTH AMERICA

AVAILABLE IN NORTH AMERICA

Seeing is Believing

Today’s customers expect more. More interactivity, more choices, more fun. Give your customers what they want with the style, power and flexibility of the DFS Anthem UX®. It has never been easier to drive customer loyalty than with this intuitive technology. The industry’s largest screen brings 27” of selling power to your business, and extra security with a standard 3 year warranty.

Boost Sales and Profit Margins

Digital branding allows retailers to control unique promotions before, during and after fueling. Promote high-margin purchases or loyalty programs to your captive audience.

Double your Customizable Promotions

Promote relevant products or services based on the time of day and day of the week. With the 27" you can run multiple ads at one time, on one screen, through video and static content.

Enhance Customer Experience

Effortlessly give customers what they want the most: choices. From traffic and weather updates to volume and screen contrast options. Drive repeat business through engaging interactivity.

CHOOSE THE RIGHT TECHNOLOGY FOR YOUR BUSINESS

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DFS AX12 Enhanced™

Building on the legacy of delivering rich promotional media through an intuitive user interface, the AX12 Enhanced™ supports a brilliant 12” color touchscreen display which, partnered with DX Promote®, allows site owners to stay focused on managing their business while scheduled media drives revenue at the dispenser. With Wayne iXPay® 2 Payment Platform and enhanced security included, site owners can rest assured that their payments will be secure, EMV compliant and aligned to current regulations.

DFS AX12™

Looking for a fuel dispenser the can help keep your site efficient, compliant and secure? The Wayne Ovation® fuel dispenser with the AX12™ technology can do just that, and more.

AX12™ includes:

  • 12” touchscreen display

  • Wayne iX Pay® 2 Payment Platform

  • Optional No-Cost Media with DX Promote Auto™

Delivering a secure and entertaining fueling experience has never been easier than it is now.

DFS AX7™

The Wayne Helix® fuel dispensers with AX7™ technology are highly configurable, addressing the specific needs of users no matter their fueling demands. Choose from two, expertly engineered dispensers and transform your forecourt.

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Anthem UX®
AX12 Enhanced™
AX12™
AX7™
Orderable Date
Today
Today
February 1, 2024
February 1, 2024
Dispenser Available On
Ovation® fuel dispenser
Ovation® fuel dispenser
Ovation® fuel dispenser
Helix® fuel dispenser
Payment Platform
iX Pay® 2 payment platform
iX Pay® 2 payment platform
iX Pay® 2 payment platform
iX Pay® 2 payment platform
DX Promote®
Optional
Optional
N/A
N/A
DX Promote® Auto
Optional
Optional
Optional
N/A
Traffic, Weather
Included
Included
N/A
N/A
Billboard Media, Fuel Grade Promotions
Available
N/A
N/A
N/A
Enhanced Car Wash Prompting
Available
Available
N/A
N/A
DX Apps (e.g. DX Market™ powered by GRUBBRR®)
Optional
Optional
N/A
N/A
Improved Serviceability (e.g. 1.20 Release Features)
Yes
Yes
Yes
Yes
DX Monitor®
Optional
Optional
Optional
Optional
DFS Anthem Experience™ Subscription Required
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Dark Mode

Customizable comfort.

At the touch of a button, consumers can experience vivid branding or select Dark Mode to reduce eye strain at night.

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The retailer experience:

is impressive

The Anthem UX® will immediately increase curb appeal and set the tone for an enhanced customer experience.

CUSTOMER TESTIMONIALS

Fueling Forward with DFS

Hear from our customers how Anthem UX® can....

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Retrofit Kits Available for All Ovation2 Models

 

Boost sales and profit margins

Digital branding allows retailers to control unique promotions before, during and after fueling. Promote high-margin purchases or loyalty programs to your captive audience.

 

Double your customizable promotions

Promote relevant products or services based on the time of day and day of the week. With the 27" you can run multiple ads at one time, on one screen, through video and static content.

 

Enhance customer experience

Effortlessly give customers what they want the most: choices. From traffic and weather updates to volume and screen contrast options. Drive repeat business through engaging interactivity.

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Discover DX Market™ by GRUBBRR®

Introducing DX Market™: This new self-ordering solution for convenience stores and fueling stations will allow retailers to enhance customer experience, grow basket size and increase profitability at the pump.

Transform Your Forecourt with DX Promote®

Today’s customers expect more. More interactivity, more choices, more fun. Give your customers what they want with the style, power and flexibility of the Anthem UX®. It has never been easier to drive customer loyalty than with this intuitive technology. The industry’s largest screen brings 27” of selling power to your business, and extra security with a standard 3 year warranty.

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