TOKHEIM QUANTIUM ALTERNATIVE FUEL DISPENSERS
About ProGauge
Initially established as Start Italiana, an exclusive distributor of equipment produced by primary international companies for the measurement of liquid level and flow in 1993, the ProGauge brand evolved and is now considered to be one of the leading providers of automatic tank gauge solutions, including a variety of magnetostrictive tank probes (both wired and wireless), consoles, and related software to measure and monitor fuel tank levels including the increasingly popular 3D laser tank calibration service. Focusing on the fuel retail and industrial market, measuring the level and temperature ofliquids such as solvents, heavy oils etc., ProGauge products and services are now sold or distributed in 195 countries, worldwide.
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AT A GLANCE
Customer Name
Jump Start Stores
Location
Wichita, KS
Challenge
Find a powerful way to promote differentiated fuel offerings while educating consumers on why Jump Start is a better brand for them.
Solution
The DFS Anthem UX® (platform/technology/package) on the Wayne Ovation® fuel dispensers, and DX Promote®
Results
Clear communication with their customers about their choices at the pump and promoting more than just fuel – coffee programs, fresh food options, community-driven messaging and more.
Primary Choice Factor
DFS’ success in setting customers apart from their competition and commitment to innovation.
“Our commitment to innovation is what sets us apart from the competition. By providing a consistent and unique experience at all area locations, we are investing in our brand standard. DX Promote® is an integral part of our evolution.”
- Phil Near, President, Jump Start Stores
With solutions from Dover Fueling Solutions® (DFS) like DX Promote®, enabling retail fueling stations to give customers an immersive digital experience by delivering targeted advertising alongside other entertainment and informational content throughout the fueling process, a fast-growing retail chain is better able to connect with customers – while standing out from the competition. Jump Start Stores is creating a truly branded experience that’s helping supercharge their growth.
Based in Wichita, KS, Jump Start Stores is a rapidly growing retail chain that focuses on providing “Simply Better Gasoline.” They chose DX Promote® to help them clearly communicate what sets their chain apart.
Jump Start has designed a fuel program to offer their customers choice at the pump, whether they are looking for a more economical choice, a more powerful octane or a more environmentally-friendly fuel grade. As the only fuel retailer offering Super Premium and Flex Fuel in their market, Jump Start has a clear and compelling point of differentiation. They needed to find a powerful way to promote that difference – while educating consumers on why Jump Start is a better brand for them. Having recently expanded from five to 18 locations, Jump Start needed to find solutions for creating an outstanding customer experience at the pump that was truly unique.
Jump Start installed the DFS Anthem UX® (platform/technology/package) on the Wayne Ovation® fuel dispensers at multiple locations, with plans for more. They are also leveraging DX Promote®, solution that enables retail fueling stations to give customers an immersive digital experience by delivering targeted advertising alongside other entertainment and informational content throughout the fueling process, at additional sites on 10.4” screens to help drive their growth. With solutions from DFS, Jump Start has brought innovative advertising opportunities to the forecourt that were previously limited by static pump-topper signage. Digital opportunities and flexible platforms like DX Promote® allow Jump Start to daypart their promotions, rotate their specials and tailor messaging based on what services are available at each unique store.
“In this industry, it is very hard to be different,” said Phil Near, president of Jump Start Stores. “This gives us a huge advantage over our competition.”
Jump Start’s commitment to delivering the best products and service to their customers has proven to be their differentiator in a competitive marketplace. The ability to communicate with their clientele at the dispenser allows them to promote more than just fuel, but proprietary coffee programs, fresh food options and community-driven messaging.
“Providing quality customer service and products is at the heart of our mission,” said Kristin Ghere, Marketing Director for Jump Start. “We are able to better do that with state-of-the-art technology.”
In partnership with DFS, Jump Start has been able to accelerate their forward momentum by capitalizing on additional sales, providing better customer experiences and strengthening their brand loyalty.