DFS Order Kiosk Powers Innovation at G&V Mobility Hub in Antwerp

AT A GLANCE

Customer Name

G&V Energy Group & Breakpoint.

Location

Antwerp, Belgium.

Challenge

To revolutionise convenience at Belgium’s newest and most innovative mobility hub.

Solution

The DFS Order Kiosk^™ powered by FLYX and the Prizma point-of-sale (POS) system.

Results

78% of consumers preferred the DFS Order Kiosk as an ordering channel on site.
52% of consumers will choose an upsell when ordering through a kiosk.
29% increase in the average basket value.

Primary Choice Factor

The reputation of the Dover Fueling Solutions^® (DFS) and FLYX partnership, which would enable G&V to integrate a state-of-the-art solution – one that would redefine convenience, operational efficiency, and customer experience at their Antwerp site.

Distributor Quote

“The choice of partners for us was quite simple. We had seen various partners before, but we always lacked the same thing; the link between the order Kiosk and our cash register system. We were, of course, very pleased when DFS, FLYX, and TSG, announced that, finally, the link between the order kiosk and cash system was possible. For us, this opened the door to developing a multichannel strategy. We would undoubtedly choose the same partners again. We now have a one-of-a-kind solution, that we will definitely take with us to other locations.”

– Josse Desauw, Group Projects at G&V Energy Group.

The G&V Energy Group’s Mobility Hub at their Vogelzang site, in Antwerp is hailed as the most innovative service station in Belgium. The project (which was a collaboration with Samsung, G&V, Breakpoint, and TSG) – was the perfect opportunity for DFS and FLYX to showcase their ground-breaking order kiosk technology – the DFS Order Kiosk^™ powered by FLYX.

To enable a smooth order flow from customer selection and preparation to payment, the DFS Order Kiosks were also directly integrated with the Prizma POS system. The entire installation was then deployed in 30 days.

The dynamic G&V Mobility Hub wanted to enhance the customer journey at their new Vogelzang site. To do so, they deployed three DFS Order Kiosks, strategically placed at the entrance of the food court. These kiosks would then act as a central ordering point, allowing customers to place orders for multiple food concepts in one seamless transaction. Gone were the days of waiting in multiple queues for different cuisines.

Studies showed 74% of people prefer to order through a kiosk, as it is a highly favoured option for convenience and efficiency. The cashiers on site, remain available to serve the remaining 26% ensuring everyone has a choice when it comes to their food ordering preferences.

The DFS Order Kiosk’s provide a seamless ordering experience at the G&V Mobility Hub in Antwerp and the benefits for both food court staff and customers are undeniable.

Benefits for the Food Court:

Efficiency – Orders go directly to the Prizma POS system, freeing staff so they can focus on cooking and customer service.
Accuracy – Centralised ordering minimises errors, delivering exactly what customers want.
Revenue Boost – Kiosks help drive upselling (by up to 52%) with smart, intuitive add-on suggestions.

Benefits for the Customer:

Convenience and Speed – Ordering food is quick and easy. With no need to stand in multiple lines, customers save time and enjoy a hassle-free experience.
Unified Experience – Customers can order from any of the food court’s offerings in one go, streamlining their journey and maximising satisfaction.

This project showcases how DFS and FLYX are driving innovation and convenience in the forecourt industry. With smoother operations, fewer errors, and a faster, more enjoyable customer experience, DFS and FLYX’s technology is redefining forecourt convenience.