How Can Prizma Facilitate Loyalty?

May 22, 2025

When it comes to fuel retail, there has been a dramatic shift in the way service stations present themselves. What once was considered a distressed purchase, fuel retailers now aim to provide a complete “retail experience" to customers – one which encompasses additional service offerings, food and drink options, comfortable seating, and a fully stocked c-store. Retailers now diversify their product and service offerings to supplement their traditional fuel income and win the coveted “loyal customer “.

However, with many service stations implementing the same tactics, it can be difficult to stand out from the competition, which is why many fuel retailers are turning to other added-value services, such as loyalty programs.

How can Prizma – DFS’ connected mobility and convenience hub – help retailers implement a loyalty program?

Prizma has a powerful generic on-line loyalty application, which can provide retailers with a wide range of loyalty functionalities. The application is the same for all companies making use of “loyalty”; however, depending on specific company needs, one or more of the available features can be switched off, or can work a little different.

DFS facilitates the local loyalty features in Prizma and a host-to-host connection via Tokheim OASE^™ (Online Authorisation and Switching Environment) to the central loyalty server or loyalty host. The loyalty host itself is offered and managed by third party companies.

What type of loyalty cards does Prizma support?

Both magnetic stripe cards and cards with a bar code are supported by Prizma. Magnetic stripe cards, however, are increasingly being replaced by bar codes or QR codes, which are integrated in apps provided by oil companies to their customers (the fuel retailer), bringing all mobility and loyalty functions together. This allows retailers to keep costs low and become more flexible with payment/loyalty options.

Can I allocate and save loyalty points for customers?

Yes. Saving loyalty points is one of the basic functions of the Prizma on-line loyalty application. When a customer pays a to refuel or buys something from the c-store, and a valid loyalty card has been read, then all sales items will be sent to the loyalty host (normally a 3rd party company who facilities the loyalty program). It is up to the loyalty host to decide whether points are awarded, or not, and how many.

When loyalty has been awarded, the loyalty information can be printed on the customer receipt. The type of information printed depends on the configuration of the loyalty card and on the information provided by the loyalty host.

Can I allocate and save loyalty points for customers?

Yes. Saving loyalty points is one of the basic functions of the Prizma on-line loyalty application. When a customer pays a to refuel or buys something from the c-store, and a valid loyalty card has been read, then all sales items will be sent to the loyalty host (normally a 3rd party company who facilities the loyalty program). It is up to the loyalty host to decide whether points are awarded, or not, and how many.

When loyalty has been awarded, the loyalty information can be printed on the customer receipt. The type of information printed depends on the configuration of the loyalty card and on the information provided by the loyalty host.

What additional loyalty functionality can Prizma provide?

The on-line loyalty application in Prizma not only allows customers to save points, it also enables the loyalty host to award direct discounts. Awarding a direct discount is often combined with saving points, although this is not mandatory. The host can award the direct discount on top of any local discount or promotion. The host can also decide to award the discount by redeeming loyalty points. The functionality for awarding direct loyalty offers to customers can also be extended to non-loyalty customers, providing retailers with a powerful tool for running global campaigns, which do not require any change to the site system.

The on-line loyalty application in Prizma also supports the use of bonus coupons. This means barcodes with a specific prefix are automatically recognized as a coupon. The cashier can add a bonus coupon to the transaction by scanning the barcode and the loyalty host will ultimately decide what benefit the customer will receive by presenting such bonus coupon (additional points, special discounts etc.).

What customer information can Prizma support?

When a loyalty card is issued to a customer, it is possible for no personal data to be asked for at that time, but the customer is requested to register afterwards via a website, an app, or another tool. This initial registration is not done via Prizma; however, if a customer has received a loyalty card, uses it and doesn’t register, Prizma can help by asking (on request of the loyalty host) specific customer information like name, gender, address, email address etc…

The entered information is not stored or printed, but only sent to the loyalty host.

What special loyalty transactions can Prizma facilitate?

Prizma can facilitate several special loyalty transactions including:

• Balance enquiry
• Pay with points
• Gift redemption, with or without down payment
• Exchanging loyalty points into money
• Return cash money
• Transferring loyalty points to preferred bank account
• Buying additional loyalty points
• Delaying loyalty (can award loyalty points after purchase when loyalty card is not available)
• Linking loyalty cards
• Balance transfer (of points)
• Protecting point redemption with security code