A New Era of Customer Experience in Egypt

AT A GLANCE

Customer Name

Chill Out Hub

Location

El-Tameer Axis, Alexandria, Egypt.

Challenge

To improve the customer experience by providing clear, accessible information throughout the refuelling process.

Solution

Dover Fueling Solutions^® (DFS) Media Pole.

Results

An enhanced fuelling experience, as the DFS Media Pole delivers real-time information within the driver’s view, while creating a new digital platform for advertising to support additional revenue.

Primary Choice Factor

The excellent reputation of DFS and SHM Industries, alongside the quality of the DFS Media Pole which combines customer convenience, digital engagement, and commercial value in one solution.

Customer Quote

“We are impressed by how the DFS Media Pole has transformed the fueling experience for customers.”

– Brigadier General Dr. Khaled Shaarawy, Chill Out Hub

The modern fuel station is becoming more than a place to refuel. As customer expectations continue to evolve, fuel retailers are looking for smarter ways to improve their customers’ experience on site, while creating new opportunities for engagement.

At Chill Out Hub — El-Tameer Axis, Egypt — SHM Industries, in collaboration with Dover Fueling Solutions^® (DFS), introduced the DFS Media Pole to bring digital information directly into the customer's field of view.

Traditionally, drivers may need to turn their heads or look away from the fuelling position to monitor the refueling process. The DFS Media Pole changes this experience by placing a digital screen directly in front of the customer, allowing them to follow the fuelling process more conveniently.

But the Media Pole goes beyond displaying fuelling information. The digital screen can also provide petrol and diesel prices, weather updates, and other useful information, creating a more informative and engaging experience for customers while they refuel.

For the station owner, the DFS Media Pole introduces another important benefit: a new digital advertising platform. Quick advertisements and promotional messages can be displayed on the screen, allowing the station to communicate directly with customers and creating the potential for an additional advertising revenue stream.

This combination of customer experience and commercial opportunity makes the DFS Media Pole a valuable addition to the modern forecourt.

The Chill Out Hub represents a major step toward bringing smarter digital solutions to fuel stations in Egypt, demonstrating how technology can improve everyday customer interactions while creating new value for fuel station operators.

SHM Industries and DFS are working together to make the fuel station experience smarter, more connected, and more engaging.