Wayne Helix Fuel Dispensers Elevate New Fuelway Site in Saudi Arabia

AT A GLANCE

Customer Name

Fuelway

Location

PRO Care Station - Ulaya District - Alkhobar City - East region of Saudi Arabia.

Challenge

To create a reliable, state-of-the-art fuel station available in a network of stations.

Solution

Wayne Helix^® 6000 II fuel dispensers

Results

A modern, state-of-the-art fuel station which can provide fast and efficient refuelling for customers. In addition, the c-shape of the dispenser presents a visually appealing site to customers, with a dispenser style which is trending in the Saudi market.

Primary Choice Factor

The excellent reputation of Dover Fueling Solutions^® (DFS) and the Wayne^® metering unit (DFS Piston Meter). The DFS Piston meter is expertly designed to deliver reliable performance over the lifetime of the dispensers, with the fuel meter maintaining excellent stability and minimal drift, while the Helix 6000 II provides low total cost of ownership (TCO). In addition, the great reputation of Tamkeen Mobility in Aftersales Services.

The fuel retail market in Saudi Arabia is undergoing a complete transformation, driven by the new standards implemented by the Ministry of Energy.

As such, Fuelway placed their trust in Dover Fueling Solutions^® (DFS) by investing in Wayne Helix^® 6000 II fuel dispensers at their new station in Alkhobar City, in the East region of Saudi Arabia. The deployment of Helix 6000 II fuel dispensers at this new station reflects how technology, design, and customer experience are converging on the forecourt.

The Helix 6000 II is more than a fuel pump — it’s a high-performance retail interface:

Enhanced metering accuracy
High-flow fuelling capability
Ergonomic nozzle configuration
Digital-ready architecture for integrated payments and loyalty
Future-proofed for alternative fuel and VR integrations

Tamkeen Mobility Company Limited is a subsidiary of Tamkeen group, a 19-year-old business with headquarters in Jeddah and regional offices in Riyadh and Dammam. As a multidiscipline enterprise, Tamkeen Mobility is engaged in equipment and automation sales and turnkey services with an unparalleled support epitome serving the downstream fuel retail sector in the kingdom.

"In a market where forecourts are rapidly evolving into micro-retail ecosystems, dispenser technology plays a strategic role. Speed, reliability, and intuitive design directly impact throughput, and ultimately customer satisfaction. The future forecourt isn’t just about fuelling vehicles. It’s about enabling smarter retail, and seamless customer journeys." – Khawaja Fakhar Hasan, General Manager, Business Development, Tamkeen Mobility.