The Fueling Window: How 4Court Media and Screenverse are Redefining Retail Engagement

March 23, 2026

Quick Take (TL;DR)
4Court Media™ and Dover Fueling Solutions® (DFS) have partnered with Screenverse to transform the "three-to-five-minute fueling window" into a high-impact programmatic media channel. With 15,000+ screens and a 23% higher ad recall than traditional media, this partnership allows brands to reach captive, high-intent shoppers through seamless, real-time programmatic buying.

For years, the "three-to-five-minute fueling window" was viewed simply as a utility—a necessary pause in a consumer's day. Today, 4Court Media™ and Dover Fueling Solutions® (DFS) are transforming that pause into one of the most valuable, high-attention media channels in the retail landscape.

We recently announced a strategic partnership with Screenverse, a leader in programmatic digital out-of-home (DOOH) monetization, to continue our expansion into retail engagement. By combining 4Court Media’s massive physical footprint with Screenverse’s programmatic expertise, we are making it easier than ever for brands to reach millions of high-intent shoppers exactly when they are ready to buy.

Captive Audiences, Real-World Results

In an era of digital clutter and skippable ads, the gas station offers a rare opportunity where consumers are stationary, attentive, and receptive/impressionable. The impact of this engagement is backed by the numbers:

• 23% Higher Ad Recall: According to a study by Nielsen, viewers remember what they see at the pump significantly more than traditional media like TV and print.¹
• 31-41% Greater Purchase Intent: People were more enticed to go into a store that promoted digital advertising on the forecourt.²
• Unmatched Scale: With over 152,000 screens across 48 of the top 50 Designated Market Areas (DMAs), we are currently adding 750 new screens every month.

Innovation Through Programmatic Ease

Through this partnership, 4Court Media evolves into a scalable and measurable media powerhouse, expanding far beyond traditional hardware and gas pumps. Advertisers can now access our inventory programmatically via multiple supply-side platforms (SSPs) including Vistar Media, Place Exchange, Broadsign, and Perion (formerly Hivestack) under Screenverse + 4Court Media.

As Dan Seymour, Commercial Partnership Lead at 4Court Media, puts it: "We are transforming convenience retail into an affordable, national media channel."

The Path Forward

Whether it’s a local event or a national product launch, the ability to update creative in real-time ensures that brands remain relevant when people are on high alert. Together with Screenverse, we aren't just selling ad space; we are helping brands own the "real-world moments" that matter most to the end customers.

Ready to engage your audience where they live and drive? Explore the 4Court Media network today.

Frequently Asked Questions (FAQ)

How does programmatic DOOH differ from traditional gas station advertising?

Traditional advertising often requires manual uploads and long-term static contracts. Programmatic DOOH, through 4Court Media and Screenverse, allows advertisers to bid on inventory in real-time, target specific times of day or demographics, and swap creative assets instantly across thousands of locations.

Where are the 4Court Media screens located?

Our screens are integrated directly into Dover Fueling Solutions® dispensers at fuel stations nationwide. We currently cover 48 of the top 50 U.S. markets (DMAs), ensuring national reach with local precision.

Can I target my ads to specific regions or times of day?

Yes. Through our SSP partners like Vistar Media and Place Exchange, you can apply "triggers" such as weather, time of day, or specific geographic radii to ensure your message hits the right audience at the optimal time.

What kind of creative content works best on these screens?

High-contrast, short-form video (15-30 seconds) with clear calls to action (CTAs) performs best. Since the audience is stationary for 3-5 minutes, there is ample time to deliver a compelling brand story or a "drive-to-store" incentive.

How do I start a campaign on the 4Court Media network?

You can find our inventory on major programmatic exchanges or contact our partners at Screenverse to discuss a custom media plan tailored to your brand’s goals.

Who is Screenverse?

Screenverse is the largest programmatic DOOH network in the United States, powering omnichannel digital campaigns across more than 150,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results.

¹ Cody Cagnina, Fueling Up and Tuning In with Gas Station Ads: The Effectiveness of Gas Pumps Ads, May 2025.

² NCR Payment Solutions, LLC, How to boost gas station visits and revenue with forecourt advertising, January 2021.