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DFS Appoints Wendi Pitman as Vice President of Digital Customer Experience and IT

Updated: Jan 8


AUSTIN, TEXAS – 25 November 2020 – Dover Fueling Solutions (‘DFS’), a part of Dover Corporation that delivers advanced fuel dispensing equipment, electronic systems and payment, fleet systems, automatic tank gauging, and wetstock management, is pleased to announce the promotion of Wendi Pitman to vice president of the newly created digital customer experience (CX) organization and IT team.


Wendi has been with DFS for the past 15 years, building up a wealth of experience in the information technology business partner space. During this time, she has consistently demonstrated valued leadership of DFS’ digital and IT efforts, including developing and implementing successful strategies for IT infrastructure, governance and global team support, while also modernizing its systems and processes. Prior to DFS, Wendi held positions of increasing IT leadership responsibility with Newell Rubbermaid/Burnes Group and Newellco.


In this new digital CX and IT role, Wendi will be responsible for developing a new digital strategy for the DFS customer experience. Her focus areas will include designing digital solutions for customer ordering, integrating multiple systems, and designing end-to-end solutions that improve and enhance DFS’ existing tools, services and engagement metrics. She will also identify next generation methods of capturing additional customer and market opportunities.


“Appointing a leader of Wendi’s competence into this new role will go a long way in helping DFS achieve its vision of becoming aproduct leadership and technology company,” commented DFS president David Crouse. “An important strategic company objective is to position DFS as a leader in the digitalized customer experience and we are confident that Wendi’s proven success with us as a technology and systems expert as well as her proficiency in understanding, interpreting and realising the voice of the customer with the creation of new products will be invaluable in helping the company attain success in this area.”

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