Initially established as Start Italiana, an exclusive distributor of equipment produced by primary international companies for the measurement of liquid level and flow in 1993, the ProGauge brand evolved and is now considered to be one of the leading providers of automatic tank gauge solutions, including a variety of magnetostrictive tank probes (both wired and wireless), consoles, and related software to measure and monitor fuel tank levels including the increasingly popular 3D laser tank calibration service. Focusing on the fuel retail and industrial market, measuring the level and temperature ofliquids such as solvents, heavy oils etc., ProGauge products and services are now sold or distributed in 195 countries, worldwide.