September 9, 2022
What Possibilities Exist with Prizma – the New Connected Mobility and Convenience Retail Hub from Dover Fueling Solutions®
In May 2022, Dover Fueling Solutions® (DFS) launched Prizma, a solution that goes beyond the standard point-of-sale (POS) system. Specifically designed to cater to a wide spectrum of fuel and convenience retailer needs, both now and in the future, Prizma is evolving the POS into a connected mobility and convenience retail hub. We sat down with Raf Tormans, DFS Senior Manager, Product Management, to find out how Prizma can help retailers advance their business with a broader spectrum of payment options, fuel types, connections and profits.
Q1. What led DFS to design and launch Prizma to the EMEA market?
DFS have been preparing for the transition to clean energy and mobility hubs in the fuel retail and convenience industry for quite some time. It’s essential that we continue to support fuel retailers, as they look to diversify their fuel offering on the forecourt. We developed Prizma to give site owners and forecourt operators the tools needed in today’s environment to manage, expand and transition their business model into a connected mobility and convenience retail hub.
Q2. Is Prizma just a re-branding of Fuel POS?
Prizma goes far beyond a traditional POS system. It has been designed to cater to a wide spectrum of fuel and convenience retailer needs, while meeting increasing consumer demands, both now and in the future. We thought it was time we positioned the product rightfully as a mobility and convenience retail hub, considering over the last several years, Fuel POS hasn’t just focussed on “fuel” and “POS” systems. This is when we launched Prizma and the Prizma eco-system to the market.
Q3. How can Prizma help fuel retailers evolve their business?
Prizma is ready to support the evolving needs of fuel retailers as they start to re-imagine their standard business model – adapting it to meet new trends and consumer demands, so they can offer new products and services. Among the most visible changes is the rise of clean fuels with a primary focus on electricity for mobility. To make sure this is possible, moving to a customer-centric business model by re-inventing the customer journey is going to be essential. Customers will expect to find high-quality and fresh food services, supported by convenient self-checkout systems and pre-order kiosks. Simultaneously, loyalty systems will enable the retailer to leverage the data from customers to get insights into their preferences. Prizma helps fuel retailers become more customer-centric by facilitating and integrating these new offerings into a familiar site system solution. It keeps everything connected, so the entire process is effortless.
Q4. How is Prizma different from other solutions within the market?
Prizma is one software for all customers in all countries in the EMEA region, continuously enhanced by new product features, services, and regulatory updates. This presents a unique offering in the market, as all customers can benefit from product enhancements. Prizma also keeps the on-site hardware footprint as low as possible.
Q5. What is included in the Prizma eco-system?
It’s important fuel retailers can efficiently manage and evolve their business with more payment options, fuel types, connections and profits. The Prizma eco-system is designed to do exactly that.
For the merchant, the eco-system focuses on the ability to interface and control any device on the forecourt, whether it is a clean fuel dispenser – Compressed Natural Gas (CNG), Liquified Natural Gas (LNG), Hydrogen etc –, electric Vehicle (EV) charger, coffee machine or checkout system. Prizma seamlessly connects these devices with cloud-services like the Tokheim OASE™ (Online Authorisation and Switching Environment) payment gateway, DX Retail® to remotely manage your site or the DFS DX™ connected solution platform to offer enhanced wetstock analytics, asset & price management, and monitoring capabilities.
For the consumer, this eco-system optimizes the overall experience, via a variety of on-site applications, allowing them to efficiently refuel with clear user guidance, independent of the type of fuel dispenser or EV charger. Prizma optimizes the balance between forecourt operations and convenience retail to maximize customer fueling throughput. In the shop, it helps customers by offering extensive food services, loyalty programs and promotional solutions, as well as new checkout and quick payment solutions.
Q6. How can fuel retailer’s leverage Prizma to bring new opportunities to their forecourt?
One of the main drivers of new equipment on the forecourt is the presence of fast EV chargers. Prizma, in combination with DX Power™, builds the bridge between the existing site system, charge point operator platform and the EV charge point. This solution provides a unified consumer experience on fuel retail sites, while leveraging existing loyalty schemes and the acceptance of bank and fuel cards. For the operator it offers full transparency on what is happening on the forecourt, as the status of EV chargers will be visible on the POS screen, similar as with fuel dispensers.
Q7. Do you see Prizma as a next step towards the “Future of Fuel”?
This is the main reason why we launched Prizma, this is a huge step towards the “Future Forecourt”. It is our primary objective to assist fuel retailers in the transition to meet the changing requirements of the future. Whether it is on the forecourt, in terms of fuel and electricity, or indoor convenience retail services.