Prizma - a connected mobility and convenience hub - brings new possibilities to your convenience retail business. Prizma enables you to see your business in a colourful new light and in greater depth — spanning a continuum of options and opportunities including end-to-end secure payment, alternative and conventional fuel types, and connected cloud solutions. Prizma makes on-site and remote control easy and enables you to optimise your customers’ experience, which ultimately leads to maximising your site profits.
Can you differentiate fuel retail with loyalty? In this episode we discuss the importance of loyalty programs, and customer loyalty, in the fuel retail and convenience industry with Tatiana Wettbo, Sales Director and Guy Smits, Product Manger at DFS.
Listen as we examine what differentiating through loyalty really means for fuel retailers, the benefits of implementing a loyalty program, the importance of customer data, and if a loyalty program (on its own) is really enough to determine service station success.